What I wore: Primark flats, Forever 21 tee, H&M floral shorts, River Island cardigan

Like individuals I feel like shops / retailers have their own style. This might sound mad, but I really do think so. For example, h&m is perfect for casual, basic yet sophisticated clothing. They never over-do it; they're a vision of clarity. 

Also for Forever 21, I think they have a kind of californian boho style going on. I guess this is why I am soo drawn into their collections; they always remind me of a sunny beach day trip, with no care in the world. 

These two retailers are the reason why I buy soo much from them, they don't change their ethos and identity. They know exactly who they are and what they visualise.  

As for Primark; I adore their shoes, they're always on trend and at such an amazing price you really cannot complain.